This is SuperCool

After some eclectic homewares and bit-n-pieces? Bored of going to the same old places?

Hey presto! A new pop up store has arrived in Melbourne called 'The SuperCool'. Inspired by the old travelling tradesman who came to town offering different, eclectic and exciting wares, this mobile emporium goes to the people, with an eclectic mix of everyday objects from around the globe.



Images courtesy of thesupercool.com



You can scope out the action and make some purchases at the below locations:

Destination 1: Melbourne Central Greenhouse 
Location: Myer link bridge Level 1 – Lonsdale Street entrance Melbourne Central 
Dates: Sunday 4 December 2011
Destination 2: Pope Joan Café 
Location: Function room in garden of Pope Joan 77-79 Nicholson Street East Brunswick Melbourne
Dates: Thursday 8 – Wednesday 21 December  2011

More Destinations to be announced. Drop these guys a line, they are interested in going where you people want them!


And here is a little bit about the concept and the people behind it:

THESUPERCOOL is a project run by the team behind iSpyStyle.  Through their own retail trend analysis for clients and international trend agencies WGSN and The Coolhunter, iSpyStyle realised there was an opportunity to create a mobile retail experience; pop-up shops 2.0 – where the pop up keeps on moving to new locations.

“We were fascinated with the concept of vintage peddlers who were the original mobile retailers; taking their wares to wherever the people were. This idea of creating a temporary shop for locals resonated with us given the state of the current retail environment.”

THESUPERCOOL will sell stationery, design books, posters, kids toys, homewares, gifts and vintage collectables among other items. Following trends influenced by fashion, pop culture and the creative industries, THESUPERCOOL has hand selected everyday objects from local and international artists to bring a unique edit. It offers a sensory experience you can’t achieve by shopping online.

With a background in visual merchandising and styling, co-founder Kate Vandermeer will be ensuring that each space caters to the local customers and is excited about offering inspirational and engaging shopping experiences.